The home for your company's data

Probe automates your monthly business reporting. You can easily annotate any data point and share reports with your investors or employees.

Create

Probe gives you one place to store all of your subscriptions and customers. Once data is there you can create business report with one click.
edit-toolsCreated with Sketch.

Annotate

Add a description to help your colleagues understand what is happening in your business.
share (1)Created with Sketch.

Share

Share prepared reports with colleagues or investors. Send them a link and invite them to collaborate.
communicationsCreated with Sketch.

Comment

Keep discussions in one place. Your colleagues can ask questions and provide feedback right on the report.

Save time on creating and sharing your monthly report

Analytical library that enables you to dig deep

MRR

This chart shows your Monthly Recurring Revenue. It is the most important metric for tracking your month-to-month performance.

ARR

This chart shows you Annual Recurring Revenue. It tells you how much recurring revenue you can expect yearly, based on your current subscriptions.

New MRR

This chart shows Monthly Recurring Revenue from new customers acquired during each month.

New MRR Net

New Monthly Recurring Revenue Net is equal to New MRR + Renewal + Expansion - Contraction - Churn. This is your bottom line MRR and tells you by how much you grew your business each month.

Existing MRR movement

Existing Monthly Recurring Revenue movement chart shows how your expansion, contraction, renewal and churn changes over time.

Expansion

This chart shows how much of your revenue increase is the result of customers upgrading their subscription.

Contraction

This chart shows how much of your revenue loss is the result of customers downgrading their subscription.

Renewal

This chart shows how much of your revenue increase is the result of customers renewing use of your service.

Churn

This chart shows how much of your revenue loss is the result of customers leaving you.

LTV

Lifetime Value chart shows average total revenue you can expect over the entire time the customer is subscribed to your service.

ARPU

Average Revenue per Account/User shows you how much monthly recurring revenue you can expect from a customer on average.

Quick Ratio

Quick ratio is equal to (New MRR + Expansion) / (Churn + Contraction). It illustrates the rate of growth to churn. Quick ratio above 4 is ideal. QR=4 means that for each 4 dollars you gain, you lose 1.

Churn Net and Gross

This chart shows both Churn Net and Churn Gross.

Churn Rate Net and Gross

This chart shows both Churn Rate Net and Churn Rate Gross.

Number of Trials

This chart shows the number of users who trialed your product each month.

Number of Tickets

This chart shows the number of support tickets opened each month.

Ticket Average Time to Reply

This chart shows the average time it takes from ticket being opened to first response provided to the customer.

MRR Retention Cohort

This chart shows the percent of Monthly Recurring Revenue that is retained for cohort as time progresses. Rows represent customers acquired each month.

MRR Churn Cohort

This chart shows the percent of Monthly Recurring Revenue that is lost for cohort as time progresses. Rows represent customers acquired each month.

Customer Retention Cohort

This chart shows the percent of customers that are retained for cohort as time progresses. Rows represent customers acquired each month.

Customer Churn Cohort

This chart shows the percent of customers that are lost for cohort as time progresses. Rows represent customers acquired each month.

Churn Net

Churn Net is equal to (Churn + Contraction) - (Renewal + Expansion). Negative churn net indicated that your business is doing well.

Churn Rate

This chart shows MRR Churn as percentage of your total MRR.

Churn Net Rate

This chart shows MRR Churn Net as percentage of your total MRR.

Churn Customers Rate

This chart shows the number of churned customers as percentage of your total customers.

Churn Customers

This chart shows the number of churned customers.

MRR Growth Rate

This chart shows the percentage of you Monthly Recurring Revenue growth compared against your last month's MRR.

Trial Conversion

This chart shows what percent of customers that trialed your product converted to paying customers.

Works with software you are using

Look at lifetime value, MRR and other customer specific information without leaving HubSpot.

Assisted onboarding

Discovery

A quick call to learn more about your business. Understand what KPIs and metrics are important to you and where do you store your data.

Data Import

We save you time and take full ownership for historical data import into Probe. We advise on the best solution for ongoing data sync.

Monthly Report

We review your account together to make sure you trust the numbers you see. We setup monthly reporting to give you visibility into your business.

Ongoing success

We collect your feedback and make sure you have the analytics you need.

Use integration or add data manually

Using different tools? Integrate with our public API or contact us

Let's speak